Marketing is not a department—
it's the story of how you create difference for your customers.
'Difference' lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. Learn how to recognise opportunities that create value and to develop products and services that people love.
The Difference Map is a new marketing and business development tool that helps you to create value, to develop products and services that people want, and to matter to your customers.
Have you wondered about that ‘certain something’ that makes an extraordinary business? Bernadette’s stylish little book is that ‘certain something’ explained.
— Mark Schaefer
An inspiring read and a truly powerful tool. Bernadette is a rare find – she doesn’t just know what she’s talking about, she’s not afraid to stand for why it matters.
— Jonathan Raymond
This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.
— Seth Godin
'Difference' is a modern day anthology of how to distinguish and celebrate your uniqueness in the marketplace.....it will uncover the soul of your business.
— Moe Abdou
Bernadette Jiwa is the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie Principle’.
She is a brand story and marketing strategist working with entrepreneurs and business leaders from around the world. More
At the heart of your business lies a difference that unlocks customer connection, loyalty, and love.
You can find it.
Free weekly insights at The Story of Telling help guide you there.