The Difference Map is your new one-page method for reimagining your business and reinventing your marketing.
The Difference Map works best if it’s completed in the following order:
Ask and answer as many questions as you can for each of the six sections. You’ll find more information about how to do this in the book Difference if you need it. The questions on the map will get you started, but feel free to add your own.
You are free to print multiples, enlarge, stick Post-it notes on, scribble on and share them with your team, investors or in presentations. Please just reference and link back to difference.is and the book Difference each time you do. Then go make your ideas matter!