This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.
An inspiring read and a truly powerful tool. Bernadette is a rare find – she doesn’t just know what she’s talking about, she’s not afraid to stand for why it matters. What better way to describe the challenge we all face in trying to make real connections in today’s world?”
EMYTH, CHIEF BRAND OFFICER
This clever punchy book delivers such a powerful and transformational message about how to approach your market.
A simple and logical must-read for anyone in business regardless of size, and an absolute game changer for mine.
Run, don’t walk.
I could not put this book down. The ideas are fresh and the writing is superb. The world would be a better place if everyone in it had read this authentic little work of intellect and heart. I simply cannot recommend this book too highly.
I got the same feeling about this book as I did when I read Tom Peters’ classic In Search of Excellence 30 years ago – notably here was a book that gave us all a new way of thinking and feeling about what we do, how we do it and importantly why we do it. But this is better in so many ways. The Difference Map is pure genius and gives us all a tool for developing relevance. And, to quote Bernadette, ‘relevance is the new remarkable’.
Not to missed by anyone who wants to matter and who wants to be relevant. And isn’t that each one of us – we deserve nothing less. Like Tom’s classic, this is destined to become one of the most quoted marketing books ever. It sets a whole new benchmark for me. Quite simply brilliant.
I bought this book the moment I read the email from Bernadette telling me it was ready. I was excited because Bernadette’s two previous books and her regular emails inspire me. Now just a few hours later (and the time flew) I have a difference map for my business that has greatly clarified some missing bits.
The online case studies of completed maps were a great help. I recommend not looking at them until you have read the book.
Bernadette writes in a clear, no nonsense style and tells wonderful short stories.
I also loved Bernadette’s explanation of the difference between being different and difference. Very powerful and has helped me greatly to being able to explain the differencemaking aspects of my own work.
In this book are the new P’s of marketing.
Have you wondered about that ‘certain something’ that makes an extraordinary business? Bernadette’s stylish little book is that ‘certain something’ explained.”
AUTHOR, RETURN ON INFLUENCE
Bernadette is the Banksy of the marketing world.
—MERRYN PADGETT, FOUNDER, EARTH & SEA CREATIVE
Bernadette Jiwa is a hidden gem – Difference is a modern day anthology
of how to distinguish and celebrate your uniqueness in the marketplace.
Her imaginative one-page thinking tool will not only ignite your creativity;
more importantly, it will uncover the soul of your business.
FOUNDER, 33 VOICES