The Difference Model is a new marketing model that gives you framework for baking your marketing into your business. It will help you to understand what people want, recognise opportunities to create value and to create things that need to exist in the world.
It’s designed to be the foundation for integrating marketing into any business idea. The Difference Model is built around six pillars: principles, purpose, people, personal, perception and product.
The Difference Model flips the product development sequence on its head. Instead of starting with the idea, it begins with an examination of people’s current reality and explores what’s possible in a world where the problems and desires of those people are solved and met. Difference happens at the intersection of truth, opportunity and action. You can’t build successful businesses, sustain great ideas, or create difference without empathy. Products developed using the old model of the industrial age were built to sell. Ideas developed using the Difference Model are made to matter.
You can use this model as a framework for developing your business ideas. For more information you can BUY THE BOOK on Amazon.